Here are two fundamental economic truths that are often overlooked or misunderstood:
1.
Price is a function of the market and the laws of supply and demand and is independent of cost…unless the price and or capacity are being artificially established and controlled regardless of competition.
2.
Cost of any product or service other than something that is purchased outright and used or sold immediately is difficult to determine and can vary widely depending on the cost allocation system and rules in place.
I have often been asked what the cost of building a home is in some particular location. Not being a builder, my answer always is, “I have no idea what the cost of building is, but I can tell you what the price of buying is.”
We probably all recognize that during the home construction boom in cities where such things occur, the price of buying a home was significantly higher than the cost of building. That is why so many homes were built. It was an attractive business, and builders were making a lot of money.
Now, after the bursting of the bubble, the prices are probably at or below the cost of building and are well below what some people paid for homes. As a result, not much building is going on, some builders have gone bankrupt or lost their jobs, and homeowners who want to sell at an artificially high price to get their investment back are sitting on unsold property.
I grew up working in a small family-owned furniture business that sold used and inexpensive new furniture. Lots of buying and selling went on there without any government intervention except the collection of taxes. My dad and granddad always bought as cheaply as possible and priced the merchandise at what they thought the market would bear. Fully allocated costs of running a furniture business in those days were such that selling prices had to be about twice the purchase price in order to make a profit. So, if dad looked at a couch and judged that he could sell it for $80 in the store, he would be willing to pay up to $40 for it knowing that he could haul it around, clean it up, display it for a few weeks, incurring additional cost all the while, and finally sell it and make a profit. If the seller wanted more than that, he would pass. If someone asked dad to haul away an old couch they didn’t need anymore he would do so and would sell it for whatever he thought was a fair price. That fact that it was “free” to him had nothing to do with the market price of the item sitting on display in his store.
How about the cost of an MRI? Obviously the cost of the equipment at around $1M is a major factor. If it costs a hospital 6% or $60,000 a year to borrow the $1M to buy the equipment, that $60,000 has to be covered by the fees collected using the equipment. Lets say the hospital hires five MRI technicians at $60,000 each to run the equipment and that the cost of the space and utilities and other overhead, without worrying about the particular cost allocation rules in use, total $140,000 a year. So the total cost of the service is $500,000 a year. (Fictitious numbers I should note but not completely out of the realm of reason.) If they do 500 scans a year, the fully allocated cost is $1000 each. If they can do 1000, it is only $500 each. Incremental cost of doing one is just the electric power required to operate it and maybe a few other incidentals. Of course the hospital has to make enough to cover costs of patients who are uninsured and cannot or will not pay. It has to cover the costs of less profitable services. It has to have funds available for expansion and shareholder dividends. So, it prices the scan at $2000.
If there is just one place in town to get an MRI, it is going to be priced pretty high and it is going to be very profitable. The result of that, in a free market, is that somebody else is going to establish an MRI center and perhaps offer a better deal. So long as the price is profitable, new capacity will continue being added until the price comes down to somewhere around the fully allocated cost of $1000. At that point, competition can get really mean as capacity expansion stops and providers with unused capacity begin advertising scans at less than the fully allocated cost but more than the incremental cost in order to increase their capacity utilization and profitability. Even though the fully allocated cost is $1000, the hospital makes more money selling the service at $500 than not selling it at all. Throughout this process, people willing to shop around can look for the best deal if they are uninsured and paying the bill themselves. Here is a
website that documents advertised prices ranging from about $1700 to $3500.
Well, that is the way it is supposed to work anyway. That is the way that prices of computers and MP3 players and cell phones and televisions and cars and other products developed and sold in competitive environments have come down over the years in spite of inflation. (I know prices of cars are up, but they are not your granddaddy’s cars anymore.)
But once an artificial price is established as Medicare and health insurance companies have done for medical services, the rules of competition are out the window. So if Medicare steps in and establishes an MRI reimbursement rate of $1000 and addition of new capacity is subject to local government approval, the benefits of competition and normal movement down the cost curve are out the window. And, if the provider considers the reimbursement rate marginal or unsatisfactory, the same service to uninsured customers will be priced much higher to make up for it.
That is why medical care costs have continued to escalate in America: More and more services at the same old prices. What we really want and need is more and more services at unit prices continually decreasing as a result of improved processes, increased capacities, and competition but probably higher total cost to the country simply because there are more and more of us and we are getting older and older and paying less and less attention to our personal health.
Dr. Thomas Sowell has just done three columns on Costs of Medical Care. Be sure to read them.
Part I Part II Part III